Conceptualised by Ogilvy India and directed by Kerala’s filmmaker Basil Joseph, the campaign features the duo Suraj ...

US President Trump announced that he would issue an executive order on Monday to extend the deadline for ByteDance to comply, ...

Speaking at the India Digital Summit, Gupta, CEO, Sports at JioStar, pointed out the challenges in measuring cross-screen ...

From the fragmented nature of CTV to the complexities of measurement for advertisers, from content dilemmas on connected ...

The Biden administration had previously stated that the implementation of the law would be left to the incoming Trump ...

Advertising in rural India is no longer about reshaping urban strategies to fit a different context. Instead, brands must fundamentally rethink how to harness the untapped potential of the rural lands ...

Appearing on the Joe Rogan podcast, Zuckerberg said 2024 was the big election year around the world and in a lot of countries ...

New Delhi: ZOFF Foods (Zone of Fresh Food) announced the launch of a new digital ad campaign featuring fitness icon and Bollywood actor Shilpa Shetty. ZOFF is attempting to create a new category ...

New Delhi: “By exploring how AI can optimise content generation and drive innovation, the Waves Summit underscores India’s readiness to lead in technological advancements within the media ...

New Delhi: Red FM announced its latest initiative, "The Voice of Kumbh," a 39-day immersive journey designed to transform radio into a presenting platform that brings the grandeur and spirituality ...

New Delhi: JioStar CEO-digital, Kiran Mani, on Thursday, said the platform is focusing on diversifying its monetisation models beyond subscription and advertising. Addressing the India Digital ...

New Delhi: Disney+ Hotstar has joined forces with Coldplay to present their Music of the Spheres World Tour concert live to audiences across India. Creating a true #ParadiseForAll, the ...