Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being able to read and understand the analytics can really make a difference for ...

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Google is urging a federal judge to scrap a jury's decision that the company violated mobile device users' privacy by ...