One of the great promises of the Internet was that it would be a terrific marketing tool. Advertisers would know exactly how many people viewed each ad, and whether they had been intrigued enough to ...

E-commerce is booming in Japan, and it is inevitable that disputes over search-related advertising, meta-tags and sponsored links will arise. Alan N Sutin of Greenberg Traurig, LLP examines the ...

Pretend you are the lead detective on a hit new show, “CSI: Terrible Stuff on the Internet.” In the first episode, you set up one of those crazy walls plastered with headlines and headshots, looking ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

I’m feeling harassed. My consciousness is filled with advertising clutter and it’s messing with my serenity. I am glad the Justice Department is suing Google after accusing it of monopolizing digital ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Hollywood, Calif. -- Can advertising video hit its Internet target? Not exactly--and not right now. OMMA Video panelists noted that while contextual marketing and behavioral marketing are key to the ...

Omnipresent digital advertising that appears in search results, on websites, in social media feeds, and as commercial interruptions to digital content is an industry poised to exceed a trillion ...

(The Center Square) - Omnipresent digital advertising that appears in search results, on websites, in social media feeds, and as commercial interruptions to digital content is an industry poised to ...

Barb Gilles and Melissa Lane from Google will explain how the advertising features of the search engines work. They will show you how you can be more effective in using these features and how you can ...