The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que su propietario Meta Platforms

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

Meta is making a major shift in how it monetises WhatsApp, its massively popular messaging platform, by introducing ads and subscription features in the coming months. The change, announced on June 16 via a press release and further explained in a briefing with reporters, marks the first time WhatsApp will host paid promotions.

ChatGPT has introduced a significant enhancement on WhatsApp, as OpenAI has officially launched image creation features via the verified number 1-800-ChatGPT.