From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

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At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

Tata Tea Jaago Re is back with its latest campaign to fight climate change. This AI-powered campaign, 'Har green action se farak padega’ (Every green action makes a difference) is aimed at awakening ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

When corporate storms hit, they rarely offer the courtesy of a warning. The Gensol–BluSmart saga is one such tempest, unravelling in real-time across headlines, investor statements, customer ...

Last week, Google released its 2024 Ads Safety Report, spotlighting how it used a mix of artificial intelligence, policy enforcement, and human oversight to dismantle bad actors in the digital ...

MMA Global India’s flagship event, Data Unplugged, returned with its 5th and most future-forward edition yet - bringing together 38 CX, marketing, and AI leaders across 12 high-impact sessions at The ...

Anirudh Ravichander was mid-bite into a fiery paneer roll on a studio break when he realised the hot sauce had run out. Instead of reaching for a chili, he reached for a remix. “I need more spice,” he ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define the benchmarks at the Cannes Lions International Festival of Creativity, 2025 ...