As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other Japanese tariffs could cost you a little bit more.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...