The phrase “May the 4th be with you” rolls off the tongue like a dad joke at a comic con: playful, a little cringey, but ...

May 4, which is Sunday, marks the annual observance of Star Wars Day. It's celebrated on May 4 because of a certain line of dialogue from the films.

The phrase “May the 4th be with you” rolls off the tongue like a dad joke at a comic con: playful, a little cringey, but instantly recognizable. And yet, that’s exactly why it works.