Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might ...

Macworld Depending on who you ask, spring has arrived in the northern hemisphere. While we’re not expecting a full event, ...

Apple CEO Tim Cook has hinted at an upcoming product launch with a cryptic message: "There's something in the air." While ...

Apple's claim that every announcement deserves a big station is growing. At worst, this can lead to alienation, says Malte ...

Unlike many tech companies, Apple rarely does product teasers. The company usually sends out invites to events, and the ...

Apple is preparing to launch a new product this week, Tim Cook has said – though it is not clear what it is. The chief executive posted a vague tweet that something would be happening “this week” ...

If you're in the market for a new MacBook or iPad, now is a bad time to place an order. That's after Apple CEO Tim Cook ...

After Bloomberg's Mark Gurman reported that Apple planned to launch the M4 MacBook Air this week, Apple's CEO Tim Cook has ...

Apple CEO Tim Cook posted a video teasing a new Apple product launch. The video says "There's something in the air", which is ...

2020: In March, Apple closes all its bricks and mortar retail stores outside of China in response to coronavirus. 2021: In an online virtual event in April CEO Tim Cook declared Apple's goal of ...

Tim Cook also chose an important set of words that have some history at Apple. You might recall that before Steve Jobs pulled the original MacBook Air out of the manila envelope, the event was ...