The Oklahoma City Thunder are the best team in the Western Conference. Following their big road win over the Boston Celtics, the Thunder currently sit at 54-12 and are on pace for their best regular-season record if they maintain this level of play over their final 16 games.

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.