In return for allowing AI video company Runway access to its content catalog, Lionsgate will get a custom AI model.

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.

The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.