Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Online privacy is complex, encompassing debates over law enforcement’s data access, government regulation and what information companies can collect. This chapter examines Americans’ perspectives on ...

Data privacy is not solely about technology – it also requires coordination among legal, compliance, and business units.

Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. How we track, measure and attribute the success of marketing ...

From Meta to Apple, companies are converging multiple sensors into powerful platforms. Powered by AI, these technologies blur the line between neural and non-neural data, while mapping our mental and ...

The Connecticut Data Privacy Act, approved last year, takes effect Saturday July 1. With this new law, Connecticut is the fifth U.S. state with comprehensive consumer ...

The genetic testing company 23andMe — which allows users to spit in a tube and send away the sample for a detailed DNA analysis — is filing for bankruptcy. 23andMe has faced financial hardship for ...

Many 23andMe customers signed up to the genetic testing service in hopes of learning fun or interesting information about their past. But consumer advocates are now urging those users to request the ...