Apple  (AAPL)  seems stuck in this dilemma but also faces significant pressures outside AI. Apple's costs are rising due to tariffs.President Trump's threat of a 25% tariff on iPhones not manufactured in the U.

Apple’s WWDC 2025 keynote has already come and gone, but its impact on Apple’s aesthetics, apps, and services is still ringing as loud as the Marimba ringtone on your grandmas

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's Worldwide Developers Conference

Apple announced Liquid Glass on Monday for all of its devices at WWDC 2025. Perhaps the most noticeable thing about it is that app icons, tab bars, and even the text magnifier you’ll see when you hover over words feel, well, liquid-y and glassy.

Last year's keynote event was loaded with AI updates. This year's focus on design was a breath of fresh -- and familiar -- air.

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Key Takeaways Apple’s Worldwide Developers Conference keynote Monday delivered "slow but steady improvements to strategy," Wedbush analysts said, “but overall [it was] a yawner."The event introduced an iOS update with some new features,

Apple didn’t deliver any major AI announcements at its annual developers conference, but some analysts see other ways for the company to win in AI and drive iPhone sales.