WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used ...