Umar Kamani on PLT’s rebranding: ‘We had stopped listening to our customers’
As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...
PrettyLittleThing slammed for charging £70 for ‘plastic’ clothes after rebrand as fashion fans ‘blame Molly-Mae’
PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...
Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act
Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act - It’s the fashion ...
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“Out of touch”? Brand experts call out PrettyLittleThing’s rebrand and its ‘move’ away from fast fashion
PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...
PrettyLittleThing shoppers FURIOUS after it quietly introduces huge change to returns as they threaten to boycott
LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The fast fashion retailer has slashed its returns policy in half, from 28 ...
Shopper tests out PLT’s rebrand but it ends in a total fail – people say she looks like a ‘crumpled up McDonald’s bag’
A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between ...
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PrettyLittleThing unveils its “bold” rebrand but is it really the ‘next era’ of online fashion?
PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...
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PrettyLittleThing undergoes 'quiet luxury' rebrand - but there's still one question everyone's asking
If you needed any more proof that the quiet luxury trend is here to stay, fashion giant, PrettyLittleThing have centred their ...