News

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks is phasing out an entire category of coffee shops in Florida

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks to shut down all ‘Pick Up’ stores: See list of NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand." ...

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...