“Brand New Day” is based on the Spider-Man comic storyline of the same name. In the comic book story, Parker lands a deal with Mephisto to make the world forget he is Spider-Man and resurrect Aunt May. However, the spell essentially reboots his world and dissolves his marriage with MJ.

Brand New Days follows the events of No Way Home, with the spell cast by Doctor Strange (Benedict Cumberbatch) causing the world to forget Spider-Man's real identity and erasing all memories of Peter from those closest to him, including girlfriend MJ (Zendaya) and best friend Ned (Jacob Batalon).

The first-look images come a few days after Sony unveiled Holland’s new Spidey suit and Mark Ruffalo was announced as part of the film’s cast.