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Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'
A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation. As the Head of Innovation, she will oversee "creative, product innovation and marketing," according to a press release. She'll also be a strategic advisor to e.l.f. Beauty.
The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...
When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called ...
4don MSN
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
May has been a huge month for Hailey Bieber. After landing her first American Vogue cover, the 28-year-old model and new mom ...
Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro ...
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