Seventeen joined forces with Pharrell Williams for "Bad Influence," an upbeat track that premiered during the Louis Vuitton's Fall/Winter 2025 runway show in Paris. Williams wrote and produced the song,

Louis Vuitton men's creative director, Pharrell Williams, drew his audience to a rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed up streetwear.

The creative director strolled down memory lane with his creative partner and founder of Bape at his Paris show

Global K-pop sensation SEVENTEEN has joined forces with 13-time Grammy-winning artist Pharrell Williams to release their new single “Bad Influence.” The track served as the official soundtrack for Louis Vuitton ’s Fall/Winter 2025 Men’s show at Paris Fashion Week.

From Nigo's Birkin bags to Pharrell's gilded Blackberry—the creatives' personal effects are going up for sale.

Now sitting at the top of the luxury pyramid, the longtime acolytes employed rich textures and sophisticated details to dandify their signature silhouettes.

Pharrell Williams will reveal his fall collection in Paris on January 21, 2025, reuniting with his longtime collaborator.

Pharrell has often used the French capital's landmarks as backdrops for his clothes since he started as men's creative director at Louis Vuitton in 2023.