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Beauty, Bieber and Rhode

USA TODAY · 5d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Business Wire · 5d

e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal

Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber

Reuters on MSN · 5d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

4don MSN

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

5d

Rhode to Be Acquired by Elf Beauty for $1 Billion

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

4don MSN

e.l.f. Beauty (ELF) Buys rhode for $1 billion, Eyes Premium Market Growth

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

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