News

Starbucks getting rid of an ordering option as CEO pushes turnaround
CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...
Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...
Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces
Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
QSR magazine1d
How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks to shut down all ‘Pick Up’ stores: See NY locations
"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand." ...
Big Changes Are Coming to Starbucks Rewards
Starbucks execs announced in the company's July 29 earnings call that even more big changes are on the way. Later this year, you'll find Protein Cold Foam on the Starbucks menu. The company's CEO ...
Stocktwits on MSN1d
Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset
Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...
Jim Cramer says he's confident about Starbucks' long-term potential. Here's why
Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...