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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
According to a recent article by US Weekly, actress Gabby Windey voiced her distrust of Sydney Sweeney's new jeans campaign.
16hon MSN
Sweeney does not speak much about her politics (for interested parties, there are potential clues, such as a 2020 tweet supporting Black Lives Matter and a mention of having conservative relatives), ...
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