Asda is set to roll out its largest Rollback price cuts campaign in years, as returning CEO Allan Leighton aims to steer the ...

Asda is welcoming back David Lepley to the supermarket as its chief supply chain officer, to lead its food and general ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Allan Leighton, Asda’s chairman, has launched his first round of cost-cutting at the supermarket as he scrambles to overhaul ...

Reinvigorating Customer Trust Rebuilding customer trust is a top priority. Leighton has announced a return to Asda’s roots, emphasizing everyday low prices and transparent promotions. A new marketing ...

Allan Leighton has little choice, other than to attempt to revitalise Asda and turn the rusting super tanker around. If ...

Allan Leighton is not wasting any time. No sooner does the veteran retail chief return to where it all started for him, at Asda, than he launches what he intends will be the great push to ...

Struggling Asda is threatened with a multimillion-pound penalty for failing to complete a crucial £800m IT upgrade on time ...

Asda’s recovery journey has hit another stumbling block, as the supermarket giant reported its weakest festive performance in ...

The supermarket chain's chairman, Allan Leighton, announced last week that 13 regional manager roles would be cut under plans ...

Asda’s crisis has deepened after figures revealed the beleaguered supermarket suffered its worst Christmas sales since 2015.

The supermarket chain's chairman, Allan Leighton, announced last week that 13 regional manager roles would be cut under plans ...