AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...

WWDC saw new updates to the ecosystem with AI integration which largely saw positive reactions from Wall Street analysts but ...

One of the announcements at the annual WWDC 2025 has become a significant update in Apple's on-device AI strategy.

Ultimately, the big takeaway for ML researchers is that before proclaiming an AI milestone—or obituary—make sure the test itself isn’t flawed ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...