AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

The company has doubled down on enhancing the customer experience ... offset some of the impact, reduced foot traffic still constrains overall revenue growth. Moreover, AMC’s dependence on ...

To illustrate the impact of these splits ... blockbuster movie hits and improvements for movie theater customer experience, AMC continues to report large losses and burn cash.

“As far as its impact on AMC and the movie industry, if this is a short strike — and by ‘short strike’ I don’t mean days, I mean months — its impact will mostly be felt on television ...